Western Australian Programs
The Heart Foundation, Multicultural Services Centre of WA and the North and South Metropolitan Public Health Units received funding (through the national partership agreement on preventive health) to implement local programs which would extend the national healhty weight campaign, Swap It, Don’t Stop It. To read more about these programs (which were implemented from March 2011 to June, 2013) click here.
The national Swap It, Don’t Stop It campaign ended on 31 March 2013, and the three programs supporting the campaign in Western Australia ended on 30 June, 2013.
OTHER HEALTHY WEIGHT INITIATIVES
Shape Up Australia
To follow on from the Swap It, Don’t Stop It campaign, the Australia National Preventive Health Agency (ANPHA) launched Shape Up Australia. Like Swap It, Don’t Stop It, Shape Up Australia aims to help Australians reduce their waist measurements and improve their overall health and wellbeing. Some elements include:
- Shape Up Australia consumer website (www.shapeup.gov.au), building on the information and tools from the previous Measure Up and Swap It, Don’t Stop It campaigns;
- New Eat for Health cookbook; and
- Public relations to promote the brand.
For more information, visit www.shapeup.gov.au.
In June 2012, the WA Department of Health launched LiveLighter, a public education campaign run by the Heart Foundation (WA Division) in partnership with the Cancer Council of WA. The LiveLighter campaign uses similar messages as the Swap It, Don’t Stop It campaign with a comprehensive and hard-hitting approach. LiveLighter encourages Western Australian adults to lead healthier lifestyles and make simple changes to maintain a healthy weight and has a range of fact sheets, brochures and merchandise available along with helpful tips, practical tools and recipes that you can easily access on their website. For more information, visit www.livelighter.com.au.